Authority Brands

Creating a digital campaign to draw in franchisees—in record time

The Authority Brands family provides exceptional, industry-leading home services in repair, maintenance, and restoration arenas—and they wanted the rest of the country to know that, too. In particular, the client wanted to draw the attention of people looking to get into their own home services business with a leading franchise.

Up against a very tight deadline—about a week—our team got to work, developing original, integrated marketing campaigns to highlight each of these brands as a unique opportunity for potential franchise owners. Good thing we like a challenge. The client was thrilled with the work and we were asked to then execute the campaigns: LinkedIn and Facebook ads, Sponsored InMail, landing pages, podcast ad scripts, and over a dozen video spots for use on YouTube. BXP Creative happily delivered.