Projecting company culture in a digital world
For the past four decades, CardioKinetics has relied on word-of-mouth referrals to drive their business, however, they were aware that their brand’s digital presence was failing to project their company culture and value proposition. Our first challenge was to understand their business, who they are, what makes them unique, and the value they provide to their clients.
Creative concepts were then produced to determine the brand positioning, including guidance and standards for imagery, colors, and copy. Additionally, we refreshed their logo and developed a tagline that captures the essence of the brand: “We Keep You Fit on the Inside”.
Their new website is attractive, professional, and evokes concepts of health and wellness while speaking to several diverse audiences. Most importantly, it has been set up for lead generation with optimized content, headers, metadata, and URL structure. It’s now easy for users to understand who they are, what they do, and connect with them.