Distinguishing a convenience hub in a crowded market
Dash In is a customer and community-centered convenience hub in a world with a lot of competition — and fierce loyalty. They came to us looking to stand out from other franchise opportunities in the crowded Mid-Atlantic market. Challenge accepted.
BXP created a fresh digital look to match Dash In’s fresh concept, with bold, impactful copy to match. We celebrated Dash In’s differences by designing a colorful, dynamic landing page with a strong visual style, creating a space for potential owners to explore buying their own Dash In franchise and to tell Dash In’s story, including the thousands of dollars in local grants and fresh meals served to the community.