A recipe for rebranding
We’re always happy to see a project from Insomnia Cookies on our plates. Previous work for this fun client includes the design & production of all in-store menus and execution of all elements for their annual Valentine’s Day promotion. So when this longtime client rolled out an exciting new rebrand, they came to BXP to provide backup for their creative team. A website revamp was in progress, but all of the graphic assets still had Insomnia’s previous logo, brand standards, and package design. Our team got right to work.
We sat down with Insomnia’s creative and brand teams and mapped out all of the assets that needed to be rebranded, resized, and compressed for web. For the next three weeks, we updated all their product shots, ensuring strict adherence to brand standards. Next, we designed new email templates that incorporated Insomnia’s new look and feel, tested, and built them in the client’s email marketing system.