ServiceMaster - BXP Creative


Promoting a stable business in an uncertain world

BXP Creative is well-positioned to work with clients like ServiceMaster, who manage a large portfolio of established essential service brands such as Merry Maids, AmeriSpec, and ServiceMaster Clean. ServiceMaster is a Fortune 100 company with a 90-year history, and it requires wide-ranging creative services, from developing unique campaigns for each brand to landing pages, email, digital ads, and more.

In the Spring of 2021, ServiceMaster approached us to develop a fresh campaign for all five brands simultaneously. The pandemic had created an atmosphere of uncertainty, and ServiceMaster franchises offered the experience, resources, and support to get its franchise owners up and running in businesses of their own, serving communities all over the country. We were happy to pitch in, too. Over 10 weeks, we created over 150 campaign concepts and copy, each speaking to the unique qualities of each brand while touching on the emotional aspects of owning a stable business during unstable times.