July 26, 2022
What’s your brand’s personality? If you don’t know, neither do your potential customers. Brand personality was best described by Jennifer Aaker in a 1997 paper, but […]
October 19, 2021
Email marketing is a highly effective way to connect with your audience. You have a huge opportunity to segment your list, sending targeted content for a […]
September 4, 2021
Landing pages are a powerful way to direct traffic coming to your website toward a specific action. In order to help your audience find what they’re […]
September 9, 2019
Growing your brand requires you to pay close attention to your target audience. What are they into these days? What drives them to behave in different ways? How can you better connect with them for the purpose of generating traffic and increasing conversion rates?
July 23, 2019
While contest design platforms can sometimes produce work that clients are happy with, oftentimes the results are less than ideal, frustrating, and less cost-effective than they appear at first.
