As I’ve started 2024, I’ve reflected on my marketing career and the things I’ve learned. It’s been quite a journey over the past seven years, navigating the ever-evolving landscape of marketing. Through the highs, lows, global pandemics, and everything in between, I’ve picked up some invaluable lessons that I’d love to share with you.The overarching theme is the importance of embracing discomfort, fostering adaptability, and mantaining a positive attitude. So grab a cup of coffee (or your beverage of choice) and let’s dive into what I’ve learned:
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- Bet on Yourself and Embrace the Discomfort
In the world of marketing, self-confidence is key. Whether it’s pitching a new campaign idea or taking on a challenging project, believing in yourself is half the battle. But growth often comes from uncomfortable situations. Embrace the discomfort that comes with trying new things – whether it’s changing jobs, taking on unfamiliar projects, or challenging the status quo. It’s in these moments of discomfort that we truly grow and evolve as marketers.I vividly remember when I transitioned from a digital marketing role to Director of Marketing role that had more responsibilities and technical intricacies that were new to me. Despite the initial struggle, I embraced the discomfort, pushing myself to learn new skills and adapt. Over time, I gained confidence and excelled in my role, broadening my skillset and opening doors to exciting opportunities. So, don’t be afraid to take risks and bet on your abilities – you just might surprise yourself! - Mastering the Art of Quick Thinking is Everything
In this fast-paced world, the ability to think on your feet is invaluable. Sometimes, you won’t have all the information you need, but making a decision – any decision – is often better than analysis paralysis. Trust your instincts and learn to think quickly on your feet!Moreover, mastering quick thinking ties closely with ownership and responsibility. When you’re faced with incomplete information, you must take ownership of your decisions when you make them. This requires a sense of responsibility and confidence in your abilities, even when faced with uncertainty. Growing in this skill makes for a better leader in the workplace and will carry over in day-to-day life. - Skill Can Be Learned, Attitude is Everything
While technical skills are important in marketing, attitude is what sets great marketers apart. According to a CareerBuilder survey¹, 71 percent of employers value empotional intelligence more than technical skills when evaluating candidates. These skills can also help you progress in your career as well. In a Lee Hecht Harrison Penna survey², 75 percent of respondents used EQ to determine promotions and pay rises. Cultivate a possessive attitude, be open to feedback, and always strive to be a team player, are key to remember in the day-to-day work setting. Remember, no one wants to work with someone difficult to work with – attitude is contagious! - Feedback is Gold
Feedback, whether positive or constructive, is a gift. Learning to embrace feedback as an opportunity for growth rather than taking it personally fosters a culture of continuous learning and development within teams and yourself. By being coachable, we not only improve our individual skills, but also contribute to a more positive environment. (Also, remember that thing I said about attitude?) - You Can Learn Something from Everyone
One of the most valuable lessons i’ve learned, is the importance of embracing diversity of thought and perspective. Every person you encounter, whether it’s a colleague, a client, or a mentor, brings a unique set of experiences, insights, and ideas to the table.By remaining open-minded and receptive to learning from others, we cain valuable insights and perspectives that enrich our understanding of both strategies and life. While doing this, we’re also fostering a culture of knowledge-sharing and collaboration that can lead to innovation, creativity, and breakthroughs in projects. Stay open to the new perspective, you never know where inspiration may strike. - Mistakes Happen – But They Build Knowledge and Confidence
Mistakes are inevitable in marketing (trust me, I’ve made my fair share), but they’re also invaluable learning opportunities. Don’t dwell on your mistakes – instead, embrace them as a stepping stone on the path to success. Over time, you’ll gain confidence and produce better quality work as a result. - Budgets Don’t Limit Creativity – They Foster Resourcefulness
While some marketing budgets may sometimes be limited, some of the most innovative marketing campaigns have been born out of necessity, not extravagance. Rather than viewing budget constraints as obstacles, see them as an opportunity to think creatively. Embracing a mindset of resourcefulness and ingenuity, we can find innovative ways to achieve our goal. So don’t let a limited budget hold you back – get creative and watch your ideas come to life.
- Bet on Yourself and Embrace the Discomfort
So there you have it – seven lessons from seven years! As we continue to evolve in our marketing careers, let us carry these lessons with us, drawing inspiration from our experiences and insights shared by others. What are some things you’ve learned from your marketing experiences? Let’s discuss!
²https://www.lhh.com/us/en/insights/eq-the-great-white-whale-of-leadership-development/
