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March 19, 2019
If there's one fact every business owner has learned the hard way, it's that it's far easier and more profitable to retain a customer than it is to win back an unhappy customer. This hard reality also applies to the importance of good website design.
March 11, 2019
Only a small percentage of really good ads manage to get past ad-blindness and connect with the viewer. That's exactly what you want and need your ads to do. It's not easy. Relatively few ads or campaigns make the cut, achieving such a high level of success. The best, most successful ads and campaigns illustrate principles you can apply to your own advertising.
March 1, 2019
Taglines and hashtags are very similar. In fact, memorable taglines are often used as hashtags. However, when compared to taglines, hashtags are the kid brothers.
February 25, 2019
Your competitors are much more likely to be regularly publishing fresh, authoritative content. The bar is constantly being raised for content that generates conversions and returns a respectable ROI.
February 15, 2019
"How much should we spend on digital marketing in 2019?" We hear this question frequently from owners of businesses of all sizes. There's a ballpark quick-and-dirty answer, but that may or may not apply to your business.