Do you think of SEO (Search Engine Optimization) as a marketing cost or as a long-term investment in your business? That's actually a trick question. Search Engine Optimization is both a marketing tool and a long-term investment.
For most businesses, a website is a large component of their marketing efforts. For some, it’s the single biggest contributor to sales. Even if you only depend on your website to generate some of your leads, it's a crucial part of your overall business strategy.
Just as in a brick-and-mortar store, window-shoppers are nice, but buyers pay the bills. Website optimization is a scientific process designed to figure out the characteristics of your target demographic(s), attract prospects to your website and convert them. Who are the best prospects? What do they like and dislike? How can the user experience be improved?
We can't overstate the importance of using long-tail keywords for building your brand today and into the future. How people perform internet searches is changing at an escalating rate. Understanding why long-tail keywords have become so important and learning how to use long-tail keywords effectively presents a unique opportunity for your business to succeed. We’ll explain how.