Facebook sells a lot of ads - $13 billion worth in the second quarter of 2018. Obviously, all those ads are working very well for Facebook. Are you just as happy with the results of your Facebook ad campaign? Probably not. It's more common than you'd think to rake in conversions from non-Facebook ads but not get much except frustration from Facebook campaigns. Tweaking what worked well elsewhere doesn't guarantee success on Facebook. It's more common than you'd think to rake in conversions from non-Facebook ads but not get much except frustration from Facebook campaigns. Tweaking what worked well elsewhere doesn't guarantee success on Facebook. Here are some things to keep in mind when you're spending precious ad dollars on Facebook.

Many businesses have found the reality of using and managing social media accounts far more challenging than they expected. Fortunately, it's entirely possible to master social media and generate new business if you use self-discipline, creativity and some management skills.