July 26, 2022
What’s your brand’s personality? If you don’t know, neither do your potential customers. Brand personality was best described by Jennifer Aaker in a 1997 paper, but […]
October 19, 2021
Email marketing is a highly effective way to connect with your audience. You have a huge opportunity to segment your list, sending targeted content for a […]
September 4, 2021
Landing pages are a powerful way to direct traffic coming to your website toward a specific action. In order to help your audience find what they’re […]
August 3, 2021
At BXP, we identify as creative problem solvers as much as we identify as marketers. We pride ourselves on listening to clients’ needs, identifying blind spots, […]
July 5, 2021
Still struggling to get in the working groove? You aren’t alone. In the past year, things have changed drastically in all industries. Many companies are having […]