May 31, 2019
How important is website accessibility? In the U.K., a blind man who normally uses a screen reader did a website accessibility survey and found that he was only able to access about 30% of all the websites he tried to visit. Purely apart from the social injustice, think about all the business those inaccessible websites are losing.
March 22, 2019
About a year ago, Google announced they were beginning to implement mobile-first indexing after years of preparation. As of December 2018, mobile-first indexing governs more than half of all search results. In the near future, all websites will be affected by mobile-first indexing. Many websites have already seen their Google rankings rise - or fall.
February 25, 2019
Your competitors are much more likely to be regularly publishing fresh, authoritative content. The bar is constantly being raised for content that generates conversions and returns a respectable ROI.
February 15, 2019
"How much should we spend on digital marketing in 2019?" We hear this question frequently from owners of businesses of all sizes. There's a ballpark quick-and-dirty answer, but that may or may not apply to your business.
January 27, 2019
Would Google or Facebook provide the bigger bang for your advertising buck? Both are superb at delivering leads and customers, but there are distinct differences between the two.
