Lead generation is the lifeblood of most businesses today, whether you sell primarily from brick and mortar stores, online or both. Whatever your individual situation happens to be, it's worth becoming familiar with today's best practices for lead generation. There are a variety of different techniques and strategies that can be included in a killer lead generation campaign.
There's an good chance that your web server is running PHP. This server side programming language powers most of the web. If you don't upgrade very soon, your website will be dangerously vulnerable to hackers. Here’s everything you need to know about PHP and what to do next.
For most businesses, a website is a large component of their marketing efforts. For some, it’s the single biggest contributor to sales. Even if you only depend on your website to generate some of your leads, it's a crucial part of your overall business strategy.
Just as in a brick-and-mortar store, window-shoppers are nice, but buyers pay the bills. Website optimization is a scientific process designed to figure out the characteristics of your target demographic(s), attract prospects to your website and convert them. Who are the best prospects? What do they like and dislike? How can the user experience be improved?