If you doubt the value of creativity, consider Super Bowl ads. The ads people like and talk about the most, the ads worth the millions paid to air them, are the most creative, clever ones. They touch people in some essential way, accomplish the advertiser’s goals and are examples of creative marketing at its best. People value creativity and cleverness.
Creativity vs. Standardization
Henry Ford helped make standardization a driving force in the world. Standardized parts made it possible to buy a Model T in New York and the part needed to repair it in Nebraska. In this way, costs could be dramatically reduced. Since the days of the Model T, standardization has become increasingly important in all aspects of our lives. Standardized schools, jobs, resumes and countless other aspects of daily life are taken for granted.
The hallmark of creativity, on the other hand, is uniqueness. When ebooks were a new concept, people declared they would be the death of the novel. Today, ebooks account for 25% of book sales globally.
Obviously, since 75% of books sales are still traditional paper and ink books, people like both forms. Authors adapted to the new format, many writing books for sale only as ebooks. New publishing formats increased book sales overall.
People Crave Uniqueness and Creativity
Rather ironically, standardization creates opportunities for those willing to explore new possibilities. The technology that supports a global internet must be standardized even as it evolves, but unique content is still valued highly. Anyone can publish a video on YouTube, but only unique and creative videos go viral.
Explore New Opportunities in the Digital Age
Risk and opportunity are linked. Standardization encourages conformity (just take a look at government-controlled art from early Soviet Russia) On the internet, however, you can find anything imaginable and more than a few things beyond belief. Robots do many things exceedingly well, but they aren’t known for their creativity.
Freelancing in a Global Economy
Within the next ten years, the annual study Freelancing in America predicts that about half of all workers will be freelancers who thrive on adaptability and change. Many have multiple employers, redefining stability. Creativity becomes a way of life.
Try Something New
If you’re an artist, explore the new the technologies used in movies and video games. Highlight your new skills in a marketing presentation or online ad. Network and promote your talents on social media sites you may not even be aware of. Small local businesses who were once satisfied with posting their business cards on the bulletin board at the laundromat and maybe doing a short radio spot can now sell their products to customers around the world on a website built in an afternoon.
Great Opportunities Spawn Intense Competition
The opportunities for clever, creative people are endless, but success won’t be easy. While the number of potential customers has expanded enormously, so has the number of potential competitors. The same old thing just isn’t going to cut it. Grabbing the attention of a consumer bombarded by digital media takes all the creativity and skill you possess, and then some.
Above all, don’t be afraid to fail. As Albert Einstein once said, “A person who never made a mistake never tried anything new.”
AT BXP Creative, we like thinking outside the box. We designed our entire process around the concept of providing both the best and the most affordable white label marketing services for agencies and business.
Let our creativity on your projects put a big smile on your clients’ faces. Drop us a line and find out how well our system works.
