Lead generation is the lifeblood of most businesses today, whether you sell primarily from brick and mortar stores, online or both. Whatever your individual situation happens to be, it’s worth becoming familiar with today’s best practices for lead generation. There are a variety of different techniques and strategies that can be included in a killer lead generation campaign.
Today’s Golden Rules of Lead Generation
The rules are simple.
- You must offer value during each ad, promotion and stage of the marketing process.
- You must give before you ask.
Lead Generation and the Self-Directed Buyer
Today, anyone who’s internet and smart phone savvy is almost certainly a self-directed buyer. That probably describes you and most people you know. Right now, motivated buyers are searching for what you sell.
Self-directed buyers are overwhelmed with a superabundance of information. In self-defense, online attention spans are brief. Most online messages are unwanted and ignored. You have to earn their attention by providing what they’re looking for when they’re researching. When prospects are sifting through the spam and internet noise, searching for information needed for a buying decision, are they finding your website or your competitors?
Use Social Media to Gain Newsletter Subscriptions
Your mailing list is one of your most valuable business assets. In fact, one of our recent blog posts was The Top 7 Email Marketing Mistakes to Avoid.
One reason your email list is so valuable is that getting new subscribers isn’t easy. If you sell B2B, posting a signup request that includes a comment such as “Read by industry experts” accompanied by the company logos of subscribers could reassure and inspire others to sign up. You’ve provided proof that your newsletter offers value to subscribers.
Offer Referral Bonuses
When someone reads your newsletter or email, you’ve already passed the “not-spam” threshold. They like you more at this moment than they will after looking at everything else they’ll read today. Become even more popular by offering something free for a referral.
If free mugs or t-shirts aren’t in your budget, be creative. What would interest your reader? It could be as simple as a how-to or a short ebook. In some cases, you can inspire visitors to join the movement, spreading the word to others with similar needs or interests.
Chat Messaging Works
Questions must be answered immediately. When was the last time you filled out a contact page in order to get an answer to a question? Once someone leaves your website, you’ve lost a golden opportunity.
If a question can’t be answered on the spot, respond within 24 hours. People generally accept an honest “I’ll have to get back to you” as long as they receive a timely answer to their question.
Ask for Feedback From Early Visitors
When offering something new, you need feedback so you can improve user experience. Add a recruitment form to high traffic landing pages, offering something of value (early access, a gift card or free content) in exchange for feedback. You’ll quickly find out what works, what needs improvement and whether or not the content was useful, providing the answers the visitor was looking for.
BXP Creative offers a wide range of marketing, design, production, lead generation and digital services. Our expert team of professionals are focused on each client’s success and loves a challenge. We belief that quality is determined by our creativity, not your budget. Take a look at our case studies.
We’ll be your creative team behind the scenes. Give us a call at (267) 908-7841 and let us know how we can help you today.
