Growing your brand requires you to pay close attention to your target audience. What are they into these days? What drives them to behave in different ways? How can you better connect with them for the purpose of generating traffic and increasing conversion rates?
Soft skills can't be proven with a certificate or diploma. They're a complex blend of personal verve, sensitivity, intelligence and diplomacy that enables smooth communication with others. They facilitate negotiation and are the magic ingredients that accomplished professionals are often missing but really need, yet many in today's tech society are making the mistake of putting all their eggs in the hard skills basket.
You've probably noticed that SEO a subject that tends to bring out lots of differing opinions. Even experts feud on Twitter about which factors make up best practices. However, few will disagree on the importance of header tags, specifically the H1 tag, which has long been a factor for high-ranking pages.