While there are many factors that play a role in the success of your company, success tends to be a result of company culture. How you all get along, the processes you go through, and how you all treat each other all help dictate the type of culture within a business. And when that culture is unhealthy, that’s when people quit, clients leave, and the company has many problems as a whole. Company culture is what really keeps a company together and flourishing on a high level.
While there are many factors of effective design, there is one aspect that often gets overlooked: consistency. If the design lacks consistency, then it may not resonate very well with your audience and it may lead to a poor user experience.