March 11, 2019
Only a small percentage of really good ads manage to get past ad-blindness and connect with the viewer. That's exactly what you want and need your ads to do. It's not easy. Relatively few ads or campaigns make the cut, achieving such a high level of success. The best, most successful ads and campaigns illustrate principles you can apply to your own advertising.
March 1, 2019
Taglines and hashtags are very similar. In fact, memorable taglines are often used as hashtags. However, when compared to taglines, hashtags are the kid brothers.
February 25, 2019
Your competitors are much more likely to be regularly publishing fresh, authoritative content. The bar is constantly being raised for content that generates conversions and returns a respectable ROI.
February 15, 2019
"How much should we spend on digital marketing in 2019?" We hear this question frequently from owners of businesses of all sizes. There's a ballpark quick-and-dirty answer, but that may or may not apply to your business.
February 1, 2019
\Hiring for cultural and organizational fit has been an HR buzzword for a while. In brief, it means hiring someone with the same goals, values and practices that define the business. If teamwork and collaboration are considered necessary for success, a lone wolf wouldn't fit in or, in all likelihood, be happy in the job.